A little bit about me! 🥳

I'm a UX designer based in London. I enjoy learning about people, their needs, and how thoughtful design can enhance their experience. I believe that good design should be effortless and purposeful which I work to deliver through my evidence-based design process.

 

With 4 years of experience working in advertising and marketing for some of the biggest global brands, I approach my work with a creative and analytical mindset to deliver goal-oriented solutions driven by extensive research, continuous testing and learning.

 

Born and raised in Hong Kong, I have a love for culture and drawing inspiration from different perspectives and backgrounds. This helps me collaborate effectively and create designs that cater to a wide range of users.